Scratch Marketing + Media

End-to-end lead generation campaign development employing fresh creative concepts and insightful thought-leadership materials.

The Challenge

Stratus Technologies is a leading provider of availability solutions, keeping multiple industries up and running. In 2016 they needed a partner to help them grow channel pipeline and overall awareness of their industrial automation solutions.

The Solution + Results

Scratch worked with Stratus to develop a unique campaign, Modernize Automation, from concept and target buyer research through engagement strategy and execution. The campaign offered a series of insightful, visually sophisticated content assets for target buyer engagement and channel partners globally.  With a fresh design concept filtered across several eBooks, industry whitepapers, infographics, a series of blogposts, online calculators, landing pages, social media campaign graphics, posters, mailers and even a partner playbook to educate partners on how to take advantage of the campaign, the effort is – as noted by the executive team – “one of the most successful and well-designed campaigns in recent years.”