Lamb Digital Agency (LAMBDA)

Welcome to LAMBDA's Nonprofit Digital Advertising Blog. We are a Cambridge-based social marketing agency dedicated to driving long-lasting change in underserved communities through digital advertising. Initially, we focused on supporting grassroots organizations in the Greater Boston Area during the COVID-19 pandemic. However, our mission has now expanded to assist nonprofits and small businesses across the United States.  We are a small team and due to our limited capacity we are not able to work with all organizations. That's why we offer free access to our course 'Introduction to Nonprofit Digital Advertising,' where we share the framework/system (LAMBDA) we specifically designed for nonprofits and social businesses looking to scale their impact, helping them surpass the milestone of $10,000 per month in online donations.Create your free account today and let us know if you find our course valuable! We're always improving our content and adding more lessons and templates. Video lessons and tutorials will be available soon. Introduction As a nonprofit organization, your main focus is on making a positive impact in your community. However, in order to achieve your mission and goals, you need to have the right tools and resources in place. Technology has become an integral part of running a modern nonprofit, and having a... Introduction In the ever-evolving landscape of the nonprofit sector, technology has emerged as a transformative force that can propel organizations towards unprecedented success. A comprehensive technology strategy serves as a roadmap to guide nonprofits in leveraging technology effectively and opti... Overview: In this lesson, we will explore the importance of setting up Key Performance Indicators (KPIs) for your nonprofit's digital marketing efforts. KPIs provide measurable benchmarks that help track the progress and success of your initiatives. We wil... Overview: In this lesson, we will focus on assessing your nonprofit's current online presence. Understanding where your organization stands in the digital landscape is crucial for identifying areas of improvement and developing an effective digital marketi... Overview: In this lesson, we will delve into understanding your nonprofit's goals and target audience. By identifying clear goals and understanding your audience's needs and preferences, you can tailor your digital marketing strategies to maximize impact. ... Introduction Welcome to our comprehensive guide on the scale impact of nonprofit digital advertising. As a leading authority in the field, we are here to provide you with valuable insights and strategies to maximize the effectiveness of your nonprofit orga...